For me, dopamine dressing has always been a quiet kind of rebellion - a cheeky, colourful way of saying no thanks to the expectations, judgements, and so called fashion rules we’ve all been conditioned to follow.
Like you, I live in the real world - the one where our brains feel like there are 859 tabs open at once, juggling parenting, relationships, work, appointments, shared calendars, pets, and all the other life admin tasks.
I don’t have the magic answer for doing it all perfectly (who does?), but I’ve learned that making space to fill your own cup is just as important as ticking things off that list.
That’s why I believe in dressing for joy. For me, it isn’t just about clothes - it’s about a daily act of self expression and self care.
Protagonist Maison was built as a little act of rebellion for you to wear: a reminder to choose yourself, take up space, and create your own plot twists.
I’m so thrilled you’re here. Here’s to bold colour, quiet confidence, and owning your story.
- Ami
