Dress like the main character
Sophisticated, colourful clothing with playful hand-drawn prints - wearable rebellion for women who choose themselves and turn everyday moments into bold statements
The Forecast: Blue skies & bold looks ☀️✨
Countdown to Your Style Plot Twist
Every great story has its opening scene. Ours is coming soon — get ready to step into your protagonist mode when the countdown hits zero.
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Ends November 6, 2025 at 11:00 am
Why Join the Protagonist Circle?
- Early Access: 24 hours to shop before the public - very limited drop, there are only 50 of each style!
- Launch Day gift: a special gift just for you for being a valued early subscriber
- Double store credit offer: receive 2x the amount of store credit back on launch day
- Exclusive Perks: Styling inspiration + surprises just for you
- First to Know: Sneak peeks + drop announcements direct to your inbox
- Free Downloadable Weekly Outfit Planner to help make getting dressed stress free and fun! Revamp your go-to outfits and shop your wardrobe.
Sign up below to access all of these exclusive bonuses 👇